Name: Aimee | Elegant Floral Maxi Dress
Brand: My Store
Price: 39.95 GBP
Availability: InStock

£39.95 £99.95 Save 60%

Free Shipping with Royal Mail

30-Day Return Guarantee

10% off 2 | 15% off 3+

Low Stock, only 4 left!

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ANNIVERSARY SALE UPDATE: Our anniversary celebration has been so popular that only a few pieces remain. If the “Add to Cart” button is still active, consider it your chance - it’s still available.

Effortless elegance that feels as good as it looks

The Aimee Elegant Floral Maxi Dress is designed for women who want to feel confident, comfortable, and beautifully dressed without sacrificing ease. The flowing silhouette gently skims the body, creating a flattering shape that elongates your figure while offering all-day comfort.

With its elegant floral pattern and graceful maxi length, this dress is perfect for moments when you want to look polished but still feel relaxed. Whether you're enjoying brunch with friends, attending a special dinner, or strolling through town on a sunny afternoon, the Aimee dress moves beautifully with you.

Why women love the Aimee dress

Flattering silhouette
The wrap-style design creates a naturally slimming effect that gently highlights the waist while allowing the fabric to fall smoothly over the stomach and hips.

Elegant maxi length
The longer cut visually elongates the body, creating a graceful and flattering look that many women love.

Comfortable all-day wear
The soft, breathable fabric feels light on the skin, allowing you to move freely and comfortably throughout the day.

Versatile for many occasions
Dress it up with heels for dinner or a celebration, or wear it casually with sandals for a relaxed daytime look.

Beautiful finishing details
From the elegant neckline to the flowing skirt, every detail is designed to create a timeless and feminine look.

Specifications

Style: Elegant maxi dress
Fit: Relaxed, flattering silhouette
Length: Maxi length
Sleeves: Mid-length sleeves
Design: Wrap-inspired waistline with floral pattern
Occasion: Casual outings, dinners, events, vacations, and everyday elegance

Every order ships with Royal Mail, and you’ll receive a tracking number within one business day to follow your package every step of the way. Best of all, shipping within the UK is always free of charge.

30-Day Money-Back Promise
We stand behind the quality of everything we create, and we believe you’ll love it too. That’s why every purchase is protected by our 30-day return policy. If for any reason you’re not fully satisfied, you may return or exchange your item within 30 days.

Alice London is trusted by over 100,000+ happy customers, with an average rating of 4.8 out of 5 stars.

Alice London customer reviews

★★★★★
Exceptional Service
Customer support was quick, kind, and helped me exchange my item without any hassle.

Elizabeth S.
London

★★★★★
Absolutely Stunning
The quality of the fabric exceeded my expectations, I’ve never felt more elegant.

Jennifer M.
Manchester

★★★★★
Fast & Free Shipping
I placed my order on a Monday and had it by the weekend, all with free Royal Mail delivery.

Evelyn L.
Birmingham

★★★★
Perfect Fit
The size chart was spot on, and my dress fits like it was made for me.

Emily R.
Liverpool

★★★★★
Timeless Style
Every piece I’ve bought from Alice London feels classic yet modern, I get a lot of compliments.

Sarah L.
London

26 YEAR ANNIVERSARY SALE

Celebrating 26 Years of Alice London ✨

Twenty-six years ago, Alice London began with a simple vision:

to create timeless, comfortable clothing designed for everyday life.

Thanks to you — our community — that vision became reality.

To celebrate 26 years of style, quality and trust, we’re opening the doors to our biggest Anniversary Sale ever.

Prices have been reduced across our collections, with up to 80% OFF selected styles.

These are the pieces you love, crafted with care, quality fabrics, and lasting comfort —

now available at exceptional anniversary pricing, offered only to mark this milestone.

Stock is limited.

No restocks.

If you can add it to your basket, it’s still available (for now).

Thank you for being part of our journey.

Here’s to the next chapter.

With love,

Alice London

FREE DELIVERY

We offer free delivery that's fast, reliable, and handled with care, ensuring your order arrives safely and on time.

CUSTOMER SERVICE

Our team is always here to assist you, every day of the week. No matter when you need help, we're just a message away!

30 DAYS RETURN POLICY

After receiving your order, you have 30 days to decide whether to keep the product or start a return. Our team will guide you through each step of the process.