Name: Sophie | Elegant Floral Summer Dress
Brand: My Store
SKU: DWOD2-BW243001
Price: 54.99 GBP
Availability: InStock

£54.99 £109.99 Save 50%

Free Shipping with Royal Mail

30-Day Return Guarantee

10% off 2 | 15% off 3+

Low Stock, only 4 left!

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ANNIVERSARY SALE UPDATE: Our anniversary celebration has been so popular that only a few pieces remain. If the “Add to Cart” button is still active, consider it your chance - it’s still available.

Elegant, flattering, and designed to make you feel confident from every angle.

Finding a dress that feels comfortable and beautifully put together shouldn’t be complicated. The Sophie | Elegant Floral Summer Dress is designed to flow softly over your body, creating a graceful shape without clinging or feeling restrictive. Whether you're attending a wedding, a summer dinner, or a special event, Sophie gives you an effortless, refined look so you feel confident and perfectly dressed without overthinking it.

Why You’ll Love The Sophie | Elegant Floral Summer Dress

Flattering Flowing Silhouette – Designed to drape naturally over the body, creating a smooth, elongated shape that moves beautifully with every step.
Elegant Halter Neckline – Enhances the shoulders and neckline, giving a refined, lifted look while maintaining comfort and ease.
Soft Feminine Floral Print – Delicate detailing adds a light, graceful touch without feeling overpowering.
Defined Waist Fit – Gently shapes the body to create a flattering, balanced silhouette without feeling tight.
Lightweight, Breathable Feel – Perfect for warmer days, with a fabric that feels soft, airy, and comfortable all day long.

Fit & Care:

Designed for a relaxed yet flattering fit. We recommend choosing your usual UK size.

Not sure on size? Order your usual size - if it’s not quite right, our UK team will happily exchange it within 30 days.

Stock is limited for this season. Order today to secure yours before it sells out.

Every order ships with Royal Mail, and you’ll receive a tracking number within one business day to follow your package every step of the way. Best of all, shipping within the UK is always free of charge.

30-Day Money-Back Promise
We stand behind the quality of everything we create, and we believe you’ll love it too. That’s why every purchase is protected by our 30-day return policy. If for any reason you’re not fully satisfied, you may return or exchange your item within 30 days.

Alice London is trusted by over 100,000+ happy customers, with an average rating of 4.8 out of 5 stars.

Alice London customer reviews

★★★★★
Exceptional Service
Customer support was quick, kind, and helped me exchange my item without any hassle.

Elizabeth S.
London

★★★★★
Absolutely Stunning
The quality of the fabric exceeded my expectations, I’ve never felt more elegant.

Jennifer M.
Manchester

★★★★★
Fast & Free Shipping
I placed my order on a Monday and had it by the weekend, all with free Royal Mail delivery.

Evelyn L.
Birmingham

★★★★
Perfect Fit
The size chart was spot on, and my dress fits like it was made for me.

Emily R.
Liverpool

★★★★★
Timeless Style
Every piece I’ve bought from Alice London feels classic yet modern, I get a lot of compliments.

Sarah L.
London

26 YEAR ANNIVERSARY SALE

Celebrating 26 Years of Alice London ✨

Twenty-six years ago, Alice London began with a simple vision:

to create timeless, comfortable clothing designed for everyday life.

Thanks to you — our community — that vision became reality.

To celebrate 26 years of style, quality and trust, we’re opening the doors to our biggest Anniversary Sale ever.

Prices have been reduced across our collections, with up to 80% OFF selected styles.

These are the pieces you love, crafted with care, quality fabrics, and lasting comfort —

now available at exceptional anniversary pricing, offered only to mark this milestone.

Stock is limited.

No restocks.

If you can add it to your basket, it’s still available (for now).

Thank you for being part of our journey.

Here’s to the next chapter.

With love,

Alice London

FREE DELIVERY

We offer free delivery that's fast, reliable, and handled with care, ensuring your order arrives safely and on time.

CUSTOMER SERVICE

Our team is always here to assist you, every day of the week. No matter when you need help, we're just a message away!

30 DAYS RETURN POLICY

After receiving your order, you have 30 days to decide whether to keep the product or start a return. Our team will guide you through each step of the process.