Name: Elira Bloom Strappy Dress
Brand: My Store
SKU: LF10309342LANS+LF30317771BAI*2
Price: 34.95 GBP
Availability: InStock

£34.95 £100.00 Save 65%

Free Shipping with Royal Mail

30-Day Return Guarantee

10% off 2 | 15% off 3+

Low Stock, only 4 left!

ANNIVERSARY SALE UPDATE: Our anniversary celebration has been so popular that only a few pieces remain. If the “Add to Cart” button is still active, consider it your chance - it’s still available.

Light Flow. Floral Glow.

The Elira Bloom Strappy Dress brings effortless charm with its soft floral print and flowing silhouette, designed to keep you cool, comfortable, and beautifully styled all day.

FLATTERING SMOCKED TOP: The smocked bodice offers a stretchy, form-fitting design that flatters your shape while providing comfort and flexibility. It hugs the bust and provides a secure fit, making it ideal for various body types.

ELEGANT FLORAL PRINT: Featuring a beautiful, vibrant floral print, this dress adds a touch of femininity and charm to your wardrobe. The floral pattern is timeless, perfect for spring and summer events, or even casual daily wear.

FLOWY MIDI SKIRT: The flowy, A-line midi skirt offers movement and comfort. It creates a graceful, flattering silhouette that falls beautifully around the calves, making it perfect for warmer days or more formal occasions.

ADJUSTABLE STRAPS: The adjustable shoulder straps ensure a snug fit, allowing you to adjust the dress to your perfect length and comfort level, whether you're looking for a more relaxed or fitted look.

VERSATILE & STYLISH: This dress is easy to dress up or down. Pair with sandals or heels for a day at the beach, a garden party, or a casual date night. Its relaxed yet elegant vibe makes it versatile for many occasions.

Every order ships with Royal Mail, and you’ll receive a tracking number within one business day to follow your package every step of the way. Best of all, shipping within the UK is always free of charge.

30-Day Money-Back Promise
We stand behind the quality of everything we create, and we believe you’ll love it too. That’s why every purchase is protected by our 30-day return policy. If for any reason you’re not fully satisfied, you may return or exchange your item within 30 days.

Alice London is trusted by over 100,000+ happy customers, with an average rating of 4.8 out of 5 stars.

Alice London customer reviews

★★★★★
Exceptional Service
Customer support was quick, kind, and helped me exchange my item without any hassle.

Elizabeth S.
London

★★★★★
Absolutely Stunning
The quality of the fabric exceeded my expectations, I’ve never felt more elegant.

Jennifer M.
Manchester

★★★★★
Fast & Free Shipping
I placed my order on a Monday and had it by the weekend, all with free Royal Mail delivery.

Evelyn L.
Birmingham

★★★★
Perfect Fit
The size chart was spot on, and my dress fits like it was made for me.

Emily R.
Liverpool

★★★★★
Timeless Style
Every piece I’ve bought from Alice London feels classic yet modern, I get a lot of compliments.

Sarah L.
London

26 YEAR ANNIVERSARY SALE

Celebrating 26 Years of Alice London ✨

Twenty-six years ago, Alice London began with a simple vision:

to create timeless, comfortable clothing designed for everyday life.

Thanks to you — our community — that vision became reality.

To celebrate 26 years of style, quality and trust, we’re opening the doors to our biggest Anniversary Sale ever.

Prices have been reduced across our collections, with up to 80% OFF selected styles.

These are the pieces you love, crafted with care, quality fabrics, and lasting comfort —

now available at exceptional anniversary pricing, offered only to mark this milestone.

Stock is limited.

No restocks.

If you can add it to your basket, it’s still available (for now).

Thank you for being part of our journey.

Here’s to the next chapter.

With love,

Alice London

FREE DELIVERY

We offer free delivery that's fast, reliable, and handled with care, ensuring your order arrives safely and on time.

CUSTOMER SERVICE

Our team is always here to assist you, every day of the week. No matter when you need help, we're just a message away!

30 DAYS RETURN POLICY

After receiving your order, you have 30 days to decide whether to keep the product or start a return. Our team will guide you through each step of the process.