Brienne | Striped Midi Dress – Effortless Comfort, Everyday Confidence
Brienne | Striped Midi Dress – Effortless Comfort, Everyday Confidence
Brienne | Striped Midi Dress – Effortless Comfort, Everyday Confidence
Brienne | Striped Midi Dress – Effortless Comfort, Everyday Confidence
4.8/5 Based on 3000+ Reviews

Brienne | Striped Midi Dress – Effortless Comfort, Everyday Confidence

Regular price £39.95 £99.95 Sale priceSave 60%
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10% off 2 | 15% off 3+

Colour
Size

Low Stock, only 4 left!

ANNIVERSARY SALE UPDATE: Our anniversary celebration has been so popular that only a few pieces remain. If the “Add to Cart” button is still active, consider it your chance - it’s still available.

Finally — a dress that keeps you cool, confident and effortlessly put-together.

  • Soft, breathable fabric.
  • A flattering A-line shape that skims your tummy & hips.
  • Sleeves that cover — without heat or heaviness.

Made for real women aged 45+ who want comfort and style.

Flattering. Airy. Effortless.

✔ A-line silhouette — smooths tummy & hips, never shapeless
✔ Sleeves that cover the arms — gentle, confident coverage
✔ Cotton-linen look fabric — breathable & cool
✔ Machine washable — wrinkle-friendly & low-maintenance
✔ Handy side pockets — phone, glasses, keys
✔ S-2XL — relaxed, flattering fit
✔ Easy to dress up or down — sandals, trainers, jackets

⭐⭐⭐⭐⭐ Top Rated

“I was tired of dresses that were too tight or looked like a sack. This one feels light, covers my tummy and arms, and still gets me compliments. I feel good in it — whether I'm having coffee with friends or running errands.” Helen M.

Add to Bag — Feel Confident from the First Wear

✔ Free Delivery
✔ 30-Day Money-Back Guarantee

That ‘Exhale’ Feeling

You slip it on…
and instantly feel the lightness, the coverage, the comfort.

That’s The Brienne Dress.

  • It floats.
  • It breathes.
  • It softens your shape — without cling, squeeze or fuss.

Your Dream Outcome

Comfort in your real, everyday body
No pulling. No tight spots. No worrying about angles.
Polished without trying
The combination of stripes, buttons & A-line flow = instant put-together.
Cool & breathable
Perfect for warm days or busy mornings.
Fits your shape now
Not who you were — who you are.
Real compliments
“You look lovely today.”
And you didn’t even try.

🎁 Today Only Bonus

✨ FREE Delivery + 30-Day Money-Back Guarantee
✨ Limited-Time Offer (sizes selling out fast)

⚠️ Low Stock Alert

Bestselling sizes (M-2XL) go quickly.
Once sold out — this style will not restock soon.

If your size is here, now is the time.

Why You’ll Love The Brienne Dress

✔ Smooths & flatters, without clinging
✔ Pockets (!) — practical & discreet
✔ Breathable all-day comfort
✔ Perfect for casual → chic styling
✔ No ironing — easy wash & wear
✔ Your new “feel-good” everyday dress

It doesn’t just look good —
it feels effortless the moment you slip it on.

Before

• “Dresses cling to my tummy or arms.”
• “Everything is either too tight or too boxy.”
• “I get hot in most fabrics.”
• “Nothing feels flattering and comfortable.”
• “I’m tired of dresses that don’t suit my shape anymore.”

After (with The Brienne Dress)

• “This skims beautifully — nothing clings.”
• “My arms feel covered but not hot.”
• “I feel light, cool, and confident.”
• “I look put-together instantly.”
• “This has become my everyday favourite.”

The transformation is instant —
and you feel it all day.

Made for Warm Days

The Brienne fabric was chosen for:

✔ Breathability
✔ Lightweight comfort
✔ Gentle stretch
✔ Soft movement
✔ Wrinkle-friendly ease

Perfect for market mornings, lunches, errands, travel days and breezy afternoons.

Features & Details

Type: Midi dress with button detail
Material: Soft breathable poly-linen look
Fit: Relaxed A-line, 3/4 sleeves
Length: Below knee for elegant coverage
Pockets: Yes — side pockets
Sizing: S-2XL
Care: Machine washable, wrinkle-friendly

Loved by 115,000+ women

⭐⭐⭐⭐⭐ “Cool, light and flattering.”Robyn, 57
⭐⭐⭐⭐⭐ “The perfect sleeves for me.” Janette, 63
⭐⭐⭐⭐⭐ “My new go-to for warm days.” Fiona, 54

❓ FAQ

True to size?
Yes — relaxed A-line fit.
Breathable?
Absolutely — ideal for warm weather.
Wrinkle-prone?
No — easy-care, wrinkle-friendly.
Ironing needed?
No — wash, hang, wear.

Ready to Feel Cool, Confident & Effortlessly Stylish?

👉 Add The Brienne Dress to Your Bag — feel the difference instantly.

🎁 FREE Delivery + 30-Day Money-Back Guarantee
⏳ Popular sizes sell out fast — don’t miss yours.

Every order ships with Royal Mail, and you’ll receive a tracking number within one business day to follow your package every step of the way. Best of all, shipping within the UK is always free of charge.

30-Day Money-Back Promise
We stand behind the quality of everything we create, and we believe you’ll love it too. That’s why every purchase is protected by our 30-day return policy. If for any reason you’re not fully satisfied, you may return or exchange your item within 30 days.

Alice London is trusted by over 100,000+ happy customers, with an average rating of 4.8 out of 5 stars.

Alice London customer reviews

★★★★★

Exceptional Service
Customer support was quick, kind, and helped me exchange my item without any hassle.

Elizabeth S.
London
★★★★★

Absolutely Stunning
The quality of the fabric exceeded my expectations, I’ve never felt more elegant.

Jennifer M.
Manchester
★★★★★

Fast & Free Shipping
I placed my order on a Monday and had it by the weekend, all with free Royal Mail delivery.

Evelyn L.
Birmingham
★★★★

Perfect Fit
The size chart was spot on, and my dress fits like it was made for me.

Emily R.
Liverpool
★★★★★

Timeless Style
Every piece I’ve bought from Alice London feels classic yet modern, I get a lot of compliments.

Sarah L.
London
26 YEAR ANNIVERSARY SALE

Celebrating 26 Years of Alice London ✨

Twenty-six years ago, Alice London began with a simple vision:

to create timeless, comfortable clothing designed for everyday life.

Thanks to you — our community — that vision became reality.

To celebrate 26 years of style, quality and trust, we’re opening the doors to our biggest Anniversary Sale ever.

Prices have been reduced across our collections, with up to 80% OFF selected styles.

These are the pieces you love, crafted with care, quality fabrics, and lasting comfort —

now available at exceptional anniversary pricing, offered only to mark this milestone.

Stock is limited.

No restocks.

If you can add it to your basket, it’s still available (for now).

Thank you for being part of our journey.

Here’s to the next chapter.

With love,

Alice London

FREE DELIVERY

We offer free delivery that's fast, reliable, and handled with care, ensuring your order arrives safely and on time.

CUSTOMER SERVICE

Our team is always here to assist you, every day of the week. No matter when you need help, we're just a message away!

30 DAYS RETURN POLICY

After receiving your order, you have 30 days to decide whether to keep the product or start a return. Our team will guide you through each step of the process.