Name: Aileen | Elegant Vibrant Dress
Brand: My Store
SKU: DWOD4-SS743001
Price: 29.95 GBP
Availability: InStock

£29.95 £60.00 Save 50%

Free Shipping with Royal Mail

30-Day Return Guarantee

10% off 2 | 15% off 3+

Low Stock, only 4 left!

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ANNIVERSARY SALE UPDATE: Our anniversary celebration has been so popular that only a few pieces remain. If the “Add to Cart” button is still active, consider it your chance - it’s still available.

Want to Shine at Every Occasion?

Step into vibrant elegance with Aileen, the dress that captures attention while offering unbeatable comfort. With its flattering fit, flowing silhouette, and bold design, this dress is your go-to for special events, casual outings, or beach vacations. Wherever you go, Aileen makes sure you radiate confidence and effortless style.

Why you'll love this Dress?

Eye-Catching Vibrant Print – Adds color and personality, making you stand out in any setting.
Breathable & Light Fabric – Keeps you cool and relaxed, even on the warmest days.
Flattering V-Neck Design – Accentuates your neckline while staying tastefully elegant.
Relaxed, Flowing Silhouette – Suits every body shape with comfort and grace.
Versatile for Any Occasion – Ideal for vacations, garden parties, or casual weekend wear.

Specifications

Material: High-quality blend
Dress Type: Casual elegant dress
Dress Length: Maxi
Silhouette: Loose A-line
Style: Vibrant, seaside chic
Elasticity: High elasticity
Neckline: V-neck

Every order ships with Royal Mail, and you’ll receive a tracking number within one business day to follow your package every step of the way. Best of all, shipping within the UK is always free of charge.

30-Day Money-Back Promise
We stand behind the quality of everything we create, and we believe you’ll love it too. That’s why every purchase is protected by our 30-day return policy. If for any reason you’re not fully satisfied, you may return or exchange your item within 30 days.

Alice London is trusted by over 100,000+ happy customers, with an average rating of 4.8 out of 5 stars.

Alice London customer reviews

★★★★★
Exceptional Service
Customer support was quick, kind, and helped me exchange my item without any hassle.

Elizabeth S.
London

★★★★★
Absolutely Stunning
The quality of the fabric exceeded my expectations, I’ve never felt more elegant.

Jennifer M.
Manchester

★★★★★
Fast & Free Shipping
I placed my order on a Monday and had it by the weekend, all with free Royal Mail delivery.

Evelyn L.
Birmingham

★★★★
Perfect Fit
The size chart was spot on, and my dress fits like it was made for me.

Emily R.
Liverpool

★★★★★
Timeless Style
Every piece I’ve bought from Alice London feels classic yet modern, I get a lot of compliments.

Sarah L.
London

26 YEAR ANNIVERSARY SALE

Celebrating 26 Years of Alice London ✨

Twenty-six years ago, Alice London began with a simple vision:

to create timeless, comfortable clothing designed for everyday life.

Thanks to you — our community — that vision became reality.

To celebrate 26 years of style, quality and trust, we’re opening the doors to our biggest Anniversary Sale ever.

Prices have been reduced across our collections, with up to 80% OFF selected styles.

These are the pieces you love, crafted with care, quality fabrics, and lasting comfort —

now available at exceptional anniversary pricing, offered only to mark this milestone.

Stock is limited.

No restocks.

If you can add it to your basket, it’s still available (for now).

Thank you for being part of our journey.

Here’s to the next chapter.

With love,

Alice London

FREE DELIVERY

We offer free delivery that's fast, reliable, and handled with care, ensuring your order arrives safely and on time.

CUSTOMER SERVICE

Our team is always here to assist you, every day of the week. No matter when you need help, we're just a message away!

30 DAYS RETURN POLICY

After receiving your order, you have 30 days to decide whether to keep the product or start a return. Our team will guide you through each step of the process.